Developers Strive to Make Victory Park Authentic Dallas Neighborhood

Developers of Victory Park in Dallas say new additions to the district will make it one of the city’s most authentic neighborhoods.

“We are at an exciting point in Victory Park’s redevelopment in which the tenant mix is taking shape, giving a more concrete glimpse into our new vision for the district,” said Lance Fair, COO of Estein USA and Vice President of Victory Park. “The experience that we are cultivating at Victory Park is second to none. Everything we are doing – the tenant line-up, local food and beverage talent, the public art program, down to the smallest detail – is designed to contribute to a refreshing, authentic vibe that will make Victory a vibrant destination for visitors to rediscover.”

Popular Mexican restaurant Mesero will open up, along with the well known fitness franchise, Oranagetheory Fitness.

“We are excited to bring our brand to Victory Park and contribute to the local flavor. Mesero is sure to be a neighborhood favorite,” said Mico Rodriguez, Mesero Restaurants.

Both Mesero and Orangetheory Fitness will be located in the new mixed-used building under construction at Victory Park Lane and High Market Street. The building, which is nearing completion, will also be home to two other 2017 openings: Cinépolis Luxury Cinemas – Victory Park and The 23, a new 285-unit mixed-use apartment community by LMC, as well as 20,000 square feet of new retail space.

Adding to the list of new happenings is the recent unveiling of the first work in Victory’s public art program: an eight-foot hand in the “V-sign” gesture. The steel sculpture by California-based artist Nathan Mabry, titled Heavy Handed (Symbol), is the first in a series of Instagram-worthy public art installations planned for Victory. Next up, a large sculpture by Las Vegas artist Tim Bavington is set to be installed in summer 2017 near the W Dallas – Victory Hotel, followed by additional works by local and national artists to be announced in the coming months.

Other redevelopment initiatives to date have included reworked sidewalks and storefronts, district identity markers, public space amenities, two-way traffic conversion on Houston Street and Victory Avenue, and a dedicated bike lane extending the Katy Trail. Additional parking and valet options, as well as lighting and technology upgrades, will also roll out in 2017.

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