DALLAS – WBAP/KLIF – That’s not a light bulb that needs changing on a corporate sign looking a bit odd to the eye. It’s much more likely to be a corporate or tourism group allowing certain blood type letters to be left out of or not lit at night in order to bring attention to summer’s annual critical need for blood supplies.
The “o”‘s have been taken out of the Hollywood sign; you may notice the “o’s” gone from Oreo cookie packaging. American Red Cross spokeswoman Jan Hale says the brilliant and unusual campaign has a host of big hitter companies and products taking part, after last year’s launch that saw successful increase in blood donations.
Hale says half of all Americans believe donors must know their blood type before donating and do not donate as a result. Hale says DURING donation donors will be advised of their blood type; “the important thing is to donate”. Summertime sees a decline in blood donations as students, as a group, comprise the largest number of donors during the active fall and spring semester seasons.
Hale says donors can find many places near their home, work or other convenient location to donate blood, by calling or going to the online American Red Cross site. Hale says the American Red Cross tries to make donating blood easy and quick, by offering many locations nearby people and to meet oftentimes crazy schedules.
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