DALLAS (WBAP/KLIF News) – The top three beverage companies in the United States are launching a recycling initiative in North Texas.
Backed with an investment of more than $3 million from Plano-based Keurig Dr. Pepper, Coca-Cola Co. and PepsiCo., the program’s goal is to improve the recycling and processing bottles.
Recycling facilities will be upgraded with the latest technology including optical sorters and a public service campaign will be disseminated to the masses.
The American Beverage Association announced Thursday that Dallas-Fort Worth will be the first market to get an investment from the “Every Bottle Back” campaign.
In a statement on its website, ABA said its companies carefully design plastic bottles to be 100% recyclable.
“Even the caps…and if we get our bottles back, we can keep them out of our oceans, beaches and waterways.”
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Copyright 2019. WBAP/KLIF News. All Rights Reserved.The Associated Press contributed to this report.