
LOS ANGELES (AP) — Bad Bunny has been chosen to headline the Super Bowl halftime show, marking a significant moment for Latin identity on a major stage. The Puerto Rican superstar’s selection highlights his global influence and the NFL’s effort to diversify its audience. The halftime show is a collaboration between the NFL, Roc Nation, and Apple Music. While artists don’t get paid, they gain massive exposure. The NFL has a history of managing performances tightly, but some artists have defied these constraints. Bad Bunny’s performance could carry deep cultural meaning, blending his music with social and political commentary.
(Copyright 2025 The Associated Press. All Rights Reserved.)