LONDON (AP) — Britain’s antitrust watchdog is labeling Google a “strategic” player in the online search advertising market, paving the way for regulators to force the company to change its business practices to ensure more competition in that market. The Competition and Markets Authority said Friday that its investigation found that the US tech giant has “strategic market status” because it has “substantial and entrenched market power” in general search and search advertising. It marks the first time the watchdog has issued the designation since new UK digital rules took effect at the start of the year.
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