Dallas is Rolling Out a New Plan Aimed at Transforming Fair Park Into a Year-Round Destination

(WBAP/KLIF) – DALLAS, TX – Under the new proposal, the city would stay in charge of core operations, and bring in private partners to fill Fair Park with more festivals, restaurants, retail, and even a hotel inside of the fairgrounds. The shift comes after the city took back control of Fair Park from Oakview Group in September, ending a six-year management deal that broke down over maintenance, money, and oversight.

City leaders stated that the next steps include new contracts, new partners, and an economic development study aimed at turning Fair Park into a full-time economic engine. The new plan also calls for partnerships with existing or new non-profits, including a proposed Cotton Bowl. Foundation modeled on the Rose Bowl Foundation to support the park’s biggest revenue driver.