Disney is investing $1 billion in OpenAI to bring characters like Mickey Mouse and Luke Skywalker to the AI company’s Sora video tool. Announced on Thursday, this three-year licensing deal makes Disney the first major content partner for Sora. Fans can generate and share videos featuring over 200 Disney, Marvel, Pixar, and Star Wars characters. Disney and OpenAI emphasize responsible AI use to protect creators’ rights. Some user-generated videos will be available on Disney+. Disney also sent Google a cease and desist letter for using Disney content without permission to train its AI models.
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