Sony is taking control of the beloved comic strip Peanuts. The company is buying a 41% stake from Canadian owner WildBrain for $457 million. This deal, announced Friday, increases Sony’s shareholding to 80%. The Schulz family will continue to own the remaining 20%. Sony Music Entertainment’s President says they are excited to elevate the Peanuts brand using Sony’s global network. Peanuts debuted in 1950 and has become a global phenomenon. Sony acquired its first stake in Peanuts Holdings in 2018. WildBrain also owns other kids’ entertainment franchises like Strawberry Shortcake and Teletubbies.
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