There are ‘content moderation’ concerns among top advertizing agencies; that, as the usage of the n-word spiked 500% immediately after Elon Musk took over the social media platform. Musk addresses content moderation below.
Fox Business (WBAP/KLIF) – Madison Avenue is taking a cautious stance toward the site after Elon Musk’s takeover. Two of the world’s larges advertising agencies are advising clients to pause Twitter for now.
The companies are Interpublic Group and Havas Media.
“The current situation is unpredictable and chaotic, and bad actors and unsafe behaviors can thrive in such an environment,” Interpublic Group wrote in an email that was seen by The Wall Street Journal. “At this moment, we cannot confidently state that Twitter is a safe place for brands.”
Havas Media said to pause because of concerns about the company’s ability to monitor its content, according to people familiar with the matter.
Listen to report from Carmen Roberts with Fox Radio News:
According to Fox Business, “a Twitter spokeswoman declined to comment to The Journal.”
Advertising accounted for 89% of Twitter’s $5.08 billion revenue in 2021.
Following the closing of the $44 million dollar purchase, billionaire Elon Musk assured Twitter’s advertisers that he will not allow the social media platform to turn into a “free-for-all hellscape.
Meantime, according to the Network Contagion Research Institute (NCRI) Twitter saw a 500% increase in the usage of the n-word in the 12 hours after Musk took over. The NCRI is a data collection organization that forecasts emerging online threats.
In a tweet the NCRI said the “evidence suggests that bad actors are trying to test the limits on @Twitter and that several posts on 4chan encourage users to amplify derogatory slurs.”
Musk has said that content moderation will be handled by a soon-to-be assembled new board with a wide range of diverse views. Musk also said that the new board will decide what will be reinstated.
(Copyright 2022 WBAP/KLIF 24/7 News. This report contains material from FOX News.)
