Storefront exterior of Everlane clothing retailer with white brick facade, raised lettering, and leafy tree overhead, in the Mission District, San Francisco, California, September 11, 2025. (Photo by Smith Collection/Gado/Getty Images)
NEW YORK (AP) — Everlane, which bucked the fast-fashion industry by promising affordable ethically sourced and sustainable clothing, is being acquired by the king of fast-fashion Shein, founded in China. Everlane has signed an agreement to be acquired by Shein, according to a letter written by the brand’s CEO Alfred Chang sent to employees and obtained by The Associated Press on Friday. Everlane’s majority owner had been L Chatteron, which also owns a significant stake in Boll & Branch, Etro and Birkenstock, Everlane didn’t disclose a purchase price. Shein declined to comment, The takeover bid arrives at a time when Everlane is struggling. Sales are down and debt has mounted
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