Ben & Jerry’s co-founder Ben Cohen posted on Instagram that brand owner Unilever had prevented the company from making a flavor in support of Palestine, so “I’m doing it myself.”
He said that the flavor would be based on watermelon, which The Times of Israel noted has become a symbol of Palestinians on social media in recent years due to its colors resembling those of the Palestinian national flag.
In his post, Cohen asked the public to send in ideas for a name for the flavor and for additional ingredients, as well as suggestions for ideas for the design on the ice cream container.
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