MSNBC, long a politically progressive cable news channel, will no longer carry the NBC brand following its planned rebranding later this year.
In a bold and controversial move, MSNBC is set to rebrand as MS NOW (short for My Source News Opinion World) later this year, shedding its legendary NBC-derived name and iconic Peacock logo.
As part of Comcast’s plan to spin off its cable networks into a publicly traded entity called Versant, the change has ignited sharp partisan reactions and raised broader concerns about the network’s aging brand and shrinking viewership.
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