Trump Aides Push Rebrand of Tax Bill to GOP Lawmakers

Close associates and aides of President Donald Trump have been quietly orchestrating a comprehensive marketing revamp aimed at promoting the GOP’s sprawling legislative proposals to both lawmakers and the broader public, reports Politico.

On Wednesday, White House press secretary Karoline Leavitt, James Blair, Trump’s political aide, and Tony Fabrizio, a top Trump pollster, met privately with House Republicans to push a new focus on “working families” as the “Big Beautiful Bill” act hasn’t been popular with voters, according to polls.

“I’m told House Republicans are being told by the WH to start calling TRUMP’s Big Beautiful Bill the ‘Working Families Tax Cuts’ Plan in order to message it to voters better ahead of midterms,” a Fox News reporter posted on X during the meeting.

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